Cookie Policy

This page describes in detail which cookies our website https://dental-prag.eu uses, for what purpose, for how long, and how you can change your settings at any time.

General information on the processing of personal data in connection with the operation of the website can be found in the Website Privacy Policy; information on the processing of patient data can be found in the Information for Patients on the Processing of Personal Data.

What cookies are

Cookies are small text files that a website stores on your device (computer, tablet, mobile phone) when you visit it. They are used, for example, to remember your preferences, to ensure the website functions properly, or to analyse traffic.

How to manage your cookie consent

On your first visit to our website, a cookie banner is displayed, where you can:

  • accept all cookies,
  • reject all optional (analytics and marketing) cookies,
  • customise your settings by individual category.

You can change your settings or fully withdraw your consent at any time by clicking the “Cookie Settings” link located in the website footer. Consenting to or refusing optional cookies has no effect on your ability to browse the website — only on the scope of data processed.

You can also manage cookies at any time directly in your web browser’s settings, where you can block or delete them. Detailed instructions for the most commonly used browsers are available on the respective manufacturers’ websites.

Cookies we use

1. Necessary (technical) cookies

These cookies are required for the basic functioning of the website (e.g. remembering your cookie consent choice, technically enabling the contact/booking form, website security). Without them, the website may not function correctly. These cookies do not require your consent and cannot be refused via the cookie banner.

Purpose Provider Retention period
Remembering your cookie banner choice dental-prag.eu up to 12 months
Technically enabling the contact form dental-prag.eu temporary (session)

2. Analytics cookies – Google Analytics

We use these to measure website traffic and understand how visitors use the website (e.g. which pages are most visited), so that we can continue to improve it. Data is processed in anonymised/aggregated form.

Name (example) Provider Purpose Retention period
_ga Google LLC distinguishing individual visitors up to 14 months
ga* Google LLC maintaining session state in Google Analytics 4 up to 14 months
_gid Google LLC distinguishing visitors within a single day 24 hours

The exact list and lifetime of cookies may change depending on the current settings of the Google Analytics service by Google LLC.

These cookies are stored only if you have given your consent via the cookie banner.

3. Marketing cookies – Meta Pixel

We use these to evaluate the effectiveness of our advertising on social media and, where applicable, to target advertising to users who have already visited our website.

Name (example) Provider Purpose Retention period
_fbp Meta Platforms, Inc. browser identification for advertising purposes up to 3 months
fr Meta Platforms, Inc. ad targeting and measuring ad effectiveness up to 3 months

The exact list and lifetime of cookies may change depending on the current settings of the Meta Pixel service by Meta Platforms, Inc.

These cookies are stored only if you have given your consent via the cookie banner.

Transfer of data to a third country

In connection with the use of Google Analytics and Meta Pixel, data obtained through cookies may be transferred to a third country (USA), on the basis of the European Commission’s adequacy decision issued under the EU–U.S. Data Privacy Framework, or, where applicable, on the basis of standard contractual clauses pursuant to Art. 46 GDPR.

Your rights

In connection with the processing of data through cookies, you have the same rights as in connection with any other processing of personal data (right of access, rectification, erasure, restriction of processing, etc.) — a detailed list is set out in the Information for Patients on the Processing of Personal Data, Section VI, which applies here with the necessary modifications. In addition, you may withdraw your consent to optional cookies at any time in the manner described above under “How to manage your cookie consent,” without affecting the lawfulness of processing based on consent given before its withdrawal.

Contact

If you have any questions regarding the use of cookies, you may contact us using the contact details set out in the Information for Patients on the Processing of Personal Data, Section I.